Dr. Patrick Turnes, Healthy Hampshire

Wonder how medications get their names? No? OK, either go on to the Opinion Page or keep reading to learn about upcoming blood drives.    

Anyone who has heard of the OTC medication called Serutan undoubtedly remembers when there was no such thing as color TV. Serutan was basically a laxative, its main advertising gimmick was that its name is derived from spelling the word “natures” backwards. This, of course, offered no clue as to what the medication actually did. Prescription medication brand names seem equally unrelated to what they do or how they work.  Prescription drug brand naming appears to be almost counterintuitive or illogical.

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