Come to an Open House, Win a Botox Injection?
A real estate agent hopes his outside-of-the-box marketing approach generates more traffic to his open house later this month. Michael Gardner with Malibu Prudential Realty plans to raffle off $300 of Botox treatments, among other high-dollar prizes, at an open house for his $8.495 million listing in Beverly Hills.
“We are trying to push the envelope,” Gardner told AOL Real Estate. He says that in caravans where agents tour houses there are often so many homes to see, he wants to make sure his listing doesn’t get overlooked.
Gardner is also partnering with businesses for the event so he can have an Audi dealer at the open house provide test drives of the 2012 A8. And he’s topping the open house off with poolside Thai foot massages, facials, and catered gourmet food.
Real estate agents will be invited to the open house and urged to bring a client with them, Gadner told AOL.